Brand Awareness, Attitudes, Interest, Likelihood of Purchase

According to theory, consumers choose a brand they recognize, before an unfamiliar brand. If the consumers do not choose according to theories, what are the factors that have a greater effect on the buying behaviour?
There is not much research about the effect of brand awareness on brand choice. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if there were any differences in buying behaviour between the chosen cultures. Due to the low number of participants from India, we had to exclude them from our analysis.
The research questions were important since they structured the problem that was to be answered and made it easier to limit the scope of the dissertation. The questionnaires that were handed out reflected our research questions. This made it possible to observe which product the public recognized most and which product they recognized least
Further, nowadays people have a demanding lifestyle. They do not have time to stop for a moment and feel their own will. They want to be as efficient as possible; want to save as much time as possible. They feel that time is not enough and that they do not have the required energy. All the different choices buyers make when purchasing can be stressful and the possibility and demand on how to act and what to say can be an extra burden. Sometimes, consumers want someone to give them a proposal of a product, or just take a product among many, without even bringing the product into line with their needs. It can be difficult to make choices, especially at the first purchase in an unknown environment. Therefore, we wanted to know to what extent people are using brand awareness when choosing brand.

So according to the journal it can be determined if the theories are true by using questioners  to see the attitude of the concerned group of customers                                                                                         

Sample of questions taken from the journal for selecting a touch screen tablet 

                                                                                                          

                                                                                                                By Rishabh Bawri 1311477